Recipe Photography and Video for Co-Op website and social channels

I was commissioned by Inspired Thinking Group to shoot food photography recipe stills and food videos for the Co-Op website and social channels. Creative direction came from the team at MullenLowe, shot in the studios at ITG Capture.

From One pot meals, to seasonal dishes and cocktail recipes, my team captured food photography and step by step fast paced Reels and TikTok videos for this campaign. The challenge for me was to be able to deliver content that could be used across the different end uses, with multiple crops required from landscape, square and portrait and working with different overlay considerations, including recipe titles, how long each meal takes to cook and how many each meal should feed.

Hybrid shooting, switching from stills to motion on the same camera has allowed me to shoot similar campaigns with just myself and an assistant, streamlining the team and avoiding the need for a separate video camera. This way of working requires working with constant lighting so we are using the same lights for stills and video, but thankfully ITG is fully loaded with Aputure lights which I’ve been using more and more over the last few years.

Working with the teams at Co-Op, ITG and MullenLowe is always a pleasure and after each shoot we’ve been able to streamline processes to get content signed off. Even when key team members haven’t been able to be on set for the shoot we managed to work through systems for remote sign off. Adaptability and problem solving can be challenging but putting trust in the team to deliver has been key.

For the full gallery of recipes on the Co-Op website see:
https://www.coop.co.uk/recipes

Project Credits:
Jamie Lau - Food Photographer and Director
Luke Archer - Photographic Assistant
Art Direction - MullenLowe
Production - Team ITG
Client - Co-Op

Campaign Photography for Philips S9000 Prestige Shaver

Super proud to see my photography for the latest online campaign for the Philips S9000 Prestige shaver, commissioned by Ogilvy, is now live. The brief was to break from the previous Philips photography style and create an entirely different treatment, shooting a moodier style then had been previously used. Super creative, production and set build teams behind me on this and it was fantastic to work with male models for the first time.

Client - Ogilvy 
Agent - Morgan Lockyer 
Retouch - Pics Uk

On Location in London and Sardinia - Photography Portraiture Series for Waitrose Magazine

For the April issue of Waitrose magazine I was commissioned to photograph portraits of seven Chefs who combine various culinary cultures within their food. The five page feature was shot across London UK and in Sardinia Italy, including this portrait of Zijun Meng from China and Ana Goncalves from Portugal who have created a hybrid menu for their restaurant Tata Eatery, through a shared passion for rice. Other chefs I had the pleasure to photograph included Ramael Scully, Marcus Samuelsson, Letitia Clark, Yohini Nandakumar and Terry Blake.

Social Media & PR Photography for Marks and Spencer ‘Break The Egg’ Easter Campaign for BMB Agency

I recently collaborated with BMB Agency to photograph and film a series of Easter themed images of Chocolate Easter Eggs and Hot Cross Buns to be used on Marks and Spencer’s Instagram channel as animated Instagram stories and photographs published on their regular newsfeed. The three Hot Cross Buns images seen below currently have a combine total 'likes' of 10k and growing. See the animated Chocolate Easter Eggs in action here!

Food & Event Photography for Soho House Chef Competition

Soho House’s Head Chefs met to battle out their culinary skills at Soho Farmhouse in Oxfordshire with Raymond Blanc attending to judge these wonderful dishes. I have photographed a number of these events in the past year and it continues to amaze me how dedicated the chefs at Soho House are and how creative they continue to be with their food. Another thing that doesn’t change is the amount of time I’m given with the food in order to photograph them. The dishes were passed to me with roughly 60 seconds per dish to get my shot before I needed to pass them on to be judged.

Portrait Photography of Cookbook Writer Claudia Roden for Waitrose Magazine

Originally from Cairo, Claudia Roden is famed for introducing hummus to the UK palette with her 1968 publication A Book of Middle Eastern Food. I photographed Claudia at her home for the March issue of Waitrose magazine. We spoke of our shared connections with North London including my favourite Golders Green Chinese restaurant where I first learnt to use chopsticks.

Restaurant Food Photographer for Soho House at Kettners Townhouse in London's Soho

Established in 1867 by August Kettner, rumoured to have been chef to Napoleon III, Kettner’s was one of the first restaurants in London to serve French food. To coincide with the relaunch of the restaurant and hotel, I was commissioned by Soho House to photograph a sample from their menu which you can see on their website here:

www.kettnerstownhouse.com/menus

Branding Photography for Wahaca on behalf of Design Studio

The rebranding of Mexican restaurant Wahaca’s Shoreditch test kitchen is a visual feast. I was commissioned by branding agency Design Studio to show how their recent rebranding work of Wahaca is incorporated into the retail design experience of the restaurant such as menus, pavement sandwich boards, promo leaflets, voucher cards and even novelty chilli seed packets in the guise of Matchbooks for customers to take home.

What looks like a typeface created with masking tape adorns the front of the building, whilst inside the menus have been made with an element of oddity and goofiness I have not seen before. What looks like complimentary matches turns out to be takeaway chilli plant seeds. Oh and to add to this the Mexican food is amazing!